PPC Advertising
Ads that pay for themselves
Paid advertising is the fastest way to get enquiries, and the fastest way to waste money. The difference is entirely in how the campaign is set up and how closely somebody watches it.
- Fixed price before we start
- No lock-in contract
- You own every account
Ask us about PPC Advertising
We reply within one business day.
We agree the target before we spend anything
What is a new customer worth to you, and what can you afford to pay to get one? That number sets the whole campaign. Without it you are just buying clicks and hoping.
Cutting the waste first
Most underperforming accounts are paying for searches that were never going to convert — job seekers, people looking for free options, the wrong city entirely. A proper negative keyword list and tight location targeting usually cuts spend before it adds anything.
The landing page is part of the ad
Sending paid traffic to your homepage wastes most of it. We build or adapt a page that matches what the ad promised, with one clear action on it. This is often where the biggest gain is.
Watched weekly, not set and forgotten
Search terms change, competitors change their bids, and what worked last quarter stops working. Campaigns get reviewed every week and adjusted where the data says to.
How we run campaigns
Included as standard, not as an upsell partway through.
Keyword and competitor research
What your customers search, and what your rivals are paying for it.
Campaign build
Structured properly from the start, with tight ad groups.
Ad copywriting and testing
Multiple versions running, the weaker ones retired.
Conversion tracking
Calls and form submissions tracked, so we optimize to leads.
Negative keyword management
Ongoing pruning of searches that waste budget.
Transparent reporting
Spend, leads and cost per lead, in plain numbers.
FAQ
Common questions
How much should I spend on ads?
Start with enough to gather real data — for most local businesses that is a few hundred dollars a month. Once we know which keywords convert, scaling up is a straightforward decision rather than a gamble.
Google Ads or Facebook Ads?
Google catches people already looking for what you sell, so it usually converts better for services. Facebook and Instagram are better for creating demand and for visual products. Many businesses end up running both, but we would start with whichever fits your situation.
Do you charge a percentage of ad spend?
No. We charge a flat monthly management fee, so our advice to increase or cut spend is never influenced by what we earn from it.
What happens if I stop advertising?
The enquiries stop, which is the main drawback of paid versus SEO. That is why we usually recommend running ads for immediate work while SEO builds underneath it.
Other things we do
Web Design & Development
A site that loads fast, works properly on a phone, and says what you do in about five seconds.
Digital Marketing
SEO, ads and email that bring in enquiries you can actually trace back to a source.
eCommerce Development
Shopify and custom stores set up to take payments, track stock and handle delivery or pickup.
Local SEO
Show up in the map pack when somebody nearby searches for what you sell.
Social Media Marketing
Posts, short video and paid social that do more than collect likes.
App Development
iPhone, Android and desktop apps, scoped to a fixed price and published under your name.
Tell us what you are trying to fix.
A short call, no charge and no pitch. If we are not the right fit we will say so and point you somewhere better.